What Does It Mean to Show Your Work in Market Intelligence?
It means presenting every figure with the method and evidence behind it, plus an honest rating of how strong that evidence is, rather than selling a conclusion alone.
Most market research is sold as a conclusion. A headline figure, a confident chart, and a paywall between you and the reasoning. You are asked to trust the number because of the name attached to it.
What Makes Intelligence Interrogable Rather Than Just a Conclusion?
We hold to a different standard. Every figure in the report is presented with the method and the evidence behind it, and with an honest rating of how strong that evidence is. Some numbers are hard fact. Some are strong inference. Some are our best estimate of a genuine unknown. You are always told which is which.
Why Does Showing Your Work Matter for a Real Decision?
If you are weighing a seven or eight-figure move into this market, the conclusion is the least useful part of a report. What you need is the working, because that is what lets you judge whether the number holds under your own assumptions, and where it might break.
That is the test we set ourselves, and it is the test we invite readers to apply to us.
Presenting every figure with the method and evidence behind it, and an honest rating of how strong that evidence is, rather than selling a conclusion alone.
Most is sold as a conclusion: a headline figure, a confident chart, and a paywall between the reader and the reasoning.
If you are weighing a seven or eight-figure move, the conclusion is the least useful part of a report. The working is what lets you judge whether the number holds under your own assumptions.
No. Some are hard fact, some are strong inference, and some are the best estimate of a genuine unknown, and readers are always told which is which.
This post gives you the argument. The full method, the figures, and the confidence ratings behind them are in the report. Read a free sample chapter, then decide.
Read the free sample →Three findings from the 2026 edition, free.
Of 8,636 expired dispensary licences, 1,339 renewed. The rest did not bother. That is not a market collapsing. That is a market taking out its own trash.
CertainFewer shops, higher revenue each. The closures removed storefronts, not revenue, because the shops that closed were earning almost nothing. Every desk model read the count and stopped.
LikelyA small minority of shops earn a disproportionate share of all revenue. The bottom half earns a fraction of it. Nobody else has measured this.
LikelyBuilt from 850+ dispensary visits across Thailand, 100+ dispensary owner and operator interviews, 30+ farm owner and operator interviews, and 400+ customer interviews across 40 nationalities. 101 pages. 23 chapters. Every chapter sourced, every figure confidence-tagged.