Where Does Thai Cannabis Actually End Up?
Thai cannabis ends up in three broad places: the domestic market, through both legal dispensaries and grey channels; a modest legal export flow; and an illegal smuggling flow abroad. A key and underappreciated point is that total production far exceeds what the legal domestic market absorbs, which means a large amount of product has to go somewhere other than legal retail. Tracing where it goes is central to understanding the market.
The domestic destination
Most Thai cannabis is consumed domestically, reaching users through legal dispensaries and through grey channels that bypass full compliance. The domestic market is the primary destination, but it absorbs far less than the country can produce, which creates the pressure that pushes product into other channels.
The production-absorption gap
There is an important distinction between what Thailand can produce, what it actually produces, and what the legal market absorbs. These are three different numbers, and they are not interchangeable. The gap between production and legal absorption is what feeds oversupply, grey channels, and smuggling. Confusing installed capacity with demand-absorbed volume is a classic error that inflates every downstream estimate.
Export and smuggling
A modest legal export flow exists within the certification constraints, and separately, an illegal smuggling flow moves product abroad outside any legal framework. The smuggling flow is real but is not a legitimate business and should never be summed into legal market figures. Keeping these flows separate, and sizing each honestly, is essential to an accurate picture.
Mostly domestic, plus modest legal export and illegal smuggling.
Yes, substantially.
Oversupply, grey channels, and smuggling.
No, it must be kept separate.
This post gives you the argument. The full method, the figures, and the confidence ratings behind them are in the report. Read a free sample chapter, then decide.
Read the free sample →Three findings from the 2026 edition, free.
Of 8,636 expired dispensary licences, 1,339 renewed. The rest did not bother. That is not a market collapsing. That is a market taking out its own trash.
CertainFewer shops, higher revenue each. The closures removed storefronts, not revenue, because the shops that closed were earning almost nothing. Every desk model read the count and stopped.
LikelyA small minority of shops earn a disproportionate share of all revenue. The bottom half earns a fraction of it. Nobody else has measured this.
LikelyBuilt from 850+ dispensary visits across Thailand, 100+ dispensary owner and operator interviews, 30+ farm owner and operator interviews, and 400+ customer interviews across 40 nationalities. 101 pages. 23 chapters. Every chapter sourced, every figure confidence-tagged.