Why Couldn't Incumbent Research Firms Write This Report?
Some reports could only be written one way. This is one of them, and the reason is not skill. It is presence.
What Parts of This Market Cannot Be Shortcut?
You cannot template this market from an office in another country. You cannot buy three years of fieldwork second-hand. You cannot extrapolate your way to what being physically present in a market reveals. The things that make this market unusual are exactly the things a distant method cannot see.
What Is the Whole Product in One Line?
We were here. We walked it, bought inside it, built inside it, and counted it. That is the entire proposition, and it is the one thing the global names cannot replicate on a deadline, because the input is time and presence, not processing power.
What that presence produced is the report, quantified and rated throughout.
The reason is not skill. It is presence. This market cannot be templated from an office abroad, and three years of fieldwork cannot be bought secondhand.
Templating it from another country, buying the fieldwork secondhand, or extrapolating your way to what being physically present reveals.
We were here: we walked it, bought inside it, built inside it, and counted it.
The input is time and presence, not processing power, which is the one thing a deadline-driven desk report cannot manufacture.
This post gives you the argument. The full method, the figures, and the confidence ratings behind them are in the report. Read a free sample chapter, then decide.
Read the free sample →Three findings from the 2026 edition, free.
Of 8,636 expired dispensary licences, 1,339 renewed. The rest did not bother. That is not a market collapsing. That is a market taking out its own trash.
CertainFewer shops, higher revenue each. The closures removed storefronts, not revenue, because the shops that closed were earning almost nothing. Every desk model read the count and stopped.
LikelyA small minority of shops earn a disproportionate share of all revenue. The bottom half earns a fraction of it. Nobody else has measured this.
LikelyBuilt from 850+ dispensary visits across Thailand, 100+ dispensary owner and operator interviews, 30+ farm owner and operator interviews, and 400+ customer interviews across 40 nationalities. 101 pages. 23 chapters. Every chapter sourced, every figure confidence-tagged.