The market
What Does Fieldwork Since 2022 Actually Capture?
Thailand Cannabis Report · Reefers Club Co., Ltd. · Last checked 29 October 2026
About 1,100 dispensaries in six cities and the Northeast. Farm owners and operators interviewed. Cannabis buyers surveyed. Fieldwork since 2022. The scale is not there to impress. It is the price of answering one question honestly in a market where no authority publishes the basics.
Why Does the Sample Size Have to Be This Large?
A handful of visits gives you anecdotes. A large, deliberate sample across six cities and shop types gives you a distribution, and a distribution is what lets you tell the typical from the exceptional. In a market this varied, a small sample does not just risk error. It practically guarantees it.
What Question Sat Underneath Every Visit and Interview?
Every visit and interview fed one question. What is actually happening here, underneath the headlines and the hype? The answer is neither the collapse the obituaries described nor the boom the early forecasts promised. It is more specific than either, and far more useful to anyone making a decision with real money.
That specific picture, quantified and rated, is what the report sets out.
In short
What does fieldwork since 2022 actually capture?
Ground-level observation from about 1,100 dispensaries in six cities and the Northeast, farm owners, operators and cannabis buyers, in a market where no authority publishes the basics.
Why does the sample size have to be this large?
A handful of visits gives anecdotes. A large, deliberate sample across six cities and shop types gives a distribution, which is what lets you tell the typical from the exceptional.
What question sat underneath every visit and interview?
What is actually happening here, underneath the headlines and the hype, which turned out to be neither the collapse the obituaries described nor the boom the early forecasts promised.
Is a small sample in this market a minor risk?
No. In a market this varied, a small sample does not just risk error. It practically guarantees it.
Want the numbers behind this?
This article gives you the argument. The figures, where they come from and how sure we are of each one are in the report.